Threads Adds Meta AI to Direct Messages

Threads is adding Meta AI to its direct messages starting July 27, giving users a private way to chat with the assistant inside the app, according to 9to5Mac.

The article, written by Zac Hall, said Meta AI is coming to Threads DMs, “giving users a private place to chat with the assistant without placing its responses in the public feed.”

Users can send Meta AI a Threads post, image, link or video, then ask questions and continue with follow-ups, the report said. The feature could help users understand a trending topic, summarize something shared on Threads or explore context without leaving the app, according to 9to5Mac.

The launch builds on Threads’ expanding messaging features, the article said. Meta introduced standalone Threads DMs last year, later added group chats and began bringing DMs to the web.

Meta AI was already available across Facebook, Instagram, WhatsApp and as a standalone app, according to the report. In its take, 9to5Mac said AI chats in DMs are “much more natural and inviting” than public feed conversations with chatbots, which it described as spammy, annoying and public.